Three Basic Sales Tips for Property Developers

Investing in real estate business is a great risk for any businessman because it can affect anyone’s financial status for the rest of their lives. A huge amount of money is at stake, and there is a very little room for errors. Wise decision-making and full on determination are the keys to success in this kind of business endeavor.

As real estate or property developers, one must be able to communicate his ideas and express his creativity through project proposals and presentations. A good property portfolio can provide a stable structure for gaining the clients’ trusts and may be beneficial for the company itself for the years to come.

To be a successful property developer, here are some basic sales tips on how to maximize your opportunity in the property development category.

Find the Right Location

The most important thing to consider in every property development is the location. You have to remember that the best location is where you can make tons of profit. It doesn’t necessarily have to be in areas with the nicest postcodes. The ability to buy properties in the worst possible locations and turning them into impressive locality can make any real estate developer successful in this field. A good property developer should possess a keen eye in spotting highly profitable locations to develop.

Provide an Impressive Portfolio

It really pays to be creative. Every real estate or property developer should have a presentable and informative project portfolio that will showcase the company’s mission and vision in a particular location. The portfolio should communicate the ideas and the proposed future appearance of the property to be developed. One way to express creativity in presenting the company’s project proposals is by using 3D rendering and architectural models.

The use of today’s technology, especially 3D rendering, is an ideal way of marketing the proposed future buildings and properties that are yet to be constructed. Having realistic models of the properties being developed can give the clients a clear basis for the calculation of their budgets.

Do Some Research

As with all risky business endeavors, property development could make you rich and famous or could put you in debt for the rest of your life. You have to make things right the first time. A very capital-intensive business such as property development needs thorough study and research. If you want to invest on unusual property locations, you must be willing to take bigger risks. Taking bigger risks could mean greater profit.

Why Real Estate Consulting Is Good For Both Home Buyers and Developers

It is difficult for a person to strike a good property deal without the help of a real estate consultant. If you want to do it by yourself, you have to spend a lot of time and money and still the result may not be satisfactory. So it is better to leave the property matter to someone who knows the ins and outs of it.

Property consultants generally possess good knowledge and experience in real estate; they connect with a large number of people and including developer, property owner, buyers, brokers, etc and keep themselves updated with current market trends. They are well versed with the law of the land and can help you complete legal formalities without any hassle. You get a good property deal as per your preferences when you contact an experienced property consultant.

You can search a property or find a buyer without a property consultant as well. But for this you have to leave all your work aside and spend your time, money and energy searching a property/buyer. Eventually, you may strike a bad deal because you don’t have the knowledge, experience and skills of a property consultant. Real estate consulting companies make your property purchase/selling as stress-free and simple as online shopping. Most importantly you end up saving/earning a lot of money. But if you go on your own, you may lose several good property deals which only property consultants know.

So it is always recommended to take help of a real estate consultant to buy/sell your property. Rely on a local property consultant to get good property options in your city.

Many companies help people in finding the best property within their budget. You can easily connect with them through their website. When you connect with any of these companies, they take care of everything from property search to possession and legal formalities. They take full responsibility for a property deal and make sure that you don’t fall a prey to fraudulent activities.

People migrate to cities for jobs and education and finally settle there by owning a home. Metro cities are hot destinations for higher education and employment. These cities provide ideal living conditions and thus attract millions of people every year. Real estate developers are working hard to accommodate the growing population of the cities. They need property consultants to develop customized and attractive real estate projects.

In Praise of Developers

Did I happen to mention I love Real Estate Developers? Not like I love my wife or my kids, or even my dog, but Real Estate Developers are definitely among my favorite people.

Think about it.

Real Estate Developers are like Gods. [Well, miniature gods, at least.] They create much of the physical world we inhabit. The homes and condominiums we live in. The grocery store and pharmacy down the street. The resorts and casinos and golf courses we enjoy for leisure. Restaurants. Shopping centers. Office buildings. Movie theaters. Truck terminals. Medical and surgical centers. Spas. Factories. Warehouses. Auditoriums. Parking garages. Hotels.

You name it; if its “man-made”, attached to dirt, and we can get inside it, a Real Estate Developer was probably involved.

Real Estate Developers are visionaries. They have the vision to recognize trends and the need for change. They recognize imbalances between what exists and what is needed. They see neighborhoods and towns and regions in flux as opportunities for renewal and improvement. Not only do Real Estate Developers see opportunity, they seize it. They envision change and commit to it. Then work with it; massage it; shape it; squeeze it; stir it; shake it; blend it; juggle it; and make it happen.

How could anyone not love that?

Real Estate Developers are visionaries with a purpose. Visionaries who know how to transform their vision into reality. They are optimists. They are dreamers and doers wrapped into one. And for me, they are fun. Not funny, necessarily, but fun to be around. Fun to work with. Fun to dream with.

I remember back in 1992 when John L. Marks of Mark IV Realty Group walked into my office and said he wanted to buy and redevelop the Marina City Commercial Complex in downtown Chicago. At the time, the Marina City Commercial Complex was a rat hole. Largely vacant. In foreclosure. Languishing in bankruptcy. Burdened with nearly $10,000,000 in unpaid and delinquent real estate taxes. Physically decaying and needing tens of millions of dollars in repairs. The residential condominium owners occupying the top 40 floors of the two landmark corn cob shaped towers were understandably hostile and uncooperative – having been burned in the past by broken promises of prior owners.

Yet, in all of this mess, John saw opportunity. He had a vision that this dilapidated, decaying behemoth of an eyesore could be transformed into an economically viable and thriving jewel.

We spent most of the next four years working on that project. The transformation was remarkable. We had a blast making it happen.

Today, the Marina City Commercial Complex is home to the House of Blues, the House of Blues Hotel, Smith and Wollensky Steak House, Bin 36 Wine Café, Crunch Fitness, 10 Pin Bowling Lounge, Marina Management, Skipper Bud’s Marina, and numerous other thriving businesses. The pie-shaped condominiums starting above the 20 story parking garage in each of the residential towers have risen substantially in value and offer some of the most dramatic skyline views in Chicago. The entire Marina City complex has been reestablished as a thriving mixed-use and entertainment mecca in the heart of Chicago.

Why? Because Chicago Real Estate Developer John L. Marks had the vision and commitment to make it happen.

Did I mention I love Real Estate Developers?

More recently, in the Spring of 2005, I got the call to join the development team of Madkatstep Entertainment LLC.

Madkatstep Entertainment is a combined venture of Sears, Roebuck and Co., the retailing giant, and Ryan Companies US, Inc., a remarkably creative and entrepreneurial Real Estate Developer based in Minneapolis, Minnesota. [Yes, I love Ryan Companies too.]

It started with an idea.

Ryan Companies had the notion to build and own a sports and entertainment venue in an affluent community in need of convenient and unique entertainment options.

Sears had moved its corporate headquarters to Hoffman Estates, Illinois in the early 1990s. As part of that move, Sears had acquired a large tract of adjacent land that was ready and available for development.

Hoffman Estates is a forward looking community in a growing and affluent region northwest of Chicago in search of quality of life amenities for its residents.

It was a match made in heaven.

By the time I was called in as lead development counsel, Sears and Ryan had already negotiated a Memorandum of Understanding with the Village of Hoffman Estates setting forth a basic framework for the new Sears Centre Arena, including general terms for municipal financing.

A major tenant for the new Sears Centre Arena is a professional hockey team. A key development objective was to have the 11,000 capacity, 240,000 square foot arena built and ready for occupancy in time for the Fall 2006 hockey season. It was already April 2005, only 18 months from the target opening date. Even the most accelerated construction schedule required a minimum of 14 months from groundbreaking to opening. Time was running out.

In the 100 day rush that followed, the entire development team entered a zone and worked nearly around the clock with the Village of Hoffman Estates.

The Real Estate Developer, Ryan Companies US, Inc., working closely with the real estate department at Sears, Roebuck and Co., negotiated agreements, confronted issues and overcame obstacles to obtain formal development approval, finalized municipal financing, formalized the naming rights agreement and ownership agreements, and accommodated project dissenters who were threatening litigation to delay or stop the arena from being built.

In the end, it was creativity, perseverance and intense focus that led to the official groundbreaking for Sears Centre Arena on July 21, 2005. It is a unique sports and entertainment facility that will serve the Village of Hoffman Estates and neighboring towns for decades to come. It is already serving as an economic engine for complementary development that will provide new jobs, new opportunities and a broadened tax base.

These two examples of creative development by visionary Real Estate Developers are not unique. Between these two notable examples, and beyond, the scenario plays out over and over again in large and small development projects every day.

Renewal of functionally obsolete or declining shopping centers, warehouses and other structures into modern and thriving enterprises.

Resurrection of blighted and decaying areas in cities and towns into homes and condominiums with retail and service businesses to support new neighborhoods.

Recycling of contaminated brownfields into safe and productive environments for consumers and business.

Greenfield developments to provide new opportunities, new jobs and new services for emerging communities and families.

Real Estate Developers are seeing a need, stepping up to the challenge and improving the world in which we live.

I have been blessed to work with some amazingly creative and dedicated Real Estate Developers, both large and small, who are making a difference – and a profit – while having fun in the process.

Did I say fun? Maybe not during every moment while facing every challenge, but by and large Real Estate Developers are people who genuinely enjoy what they are doing. As a commercial real estate attorney, working with Real Estate Developers has always been, for me, exhilarating.

Why do I love Real Estate Developers? Ask yourself: How many times do you have the opportunity to work with people who make your job “exhilarating”? What’s not to love about that?

So, the next time you meet a Real Estate Developer, please, grab the developer’s hand, look him or her directly in the eye and say with deepest gratitude and sincerity:

“Thank you! My friend Kymn Harp thinks you are the most wonderful person in the world. He loves you and thinks you are brilliant.” [Then slip him my business card and ask him to call me.]

Thanks for listening.

R. Kymn Harp

P.S. For those of you with “normal” names – or at least conventional name spellings, you may appreciate this assist:

My name “Kymn” is a family name and is pronounced “Kim”. Think of “Kymn” as being like a “church hymn”, with a “K” instead of an “H”. To remember this, associate my last name “Harp” with “Angels”. Then, if it helps, think of me as “Kymn Harp, the Real Estate Developer’s dirt-angel” (with a law degree).

Thanks again,

Kymn